Cross arrives at the company following leadership tenures at i9 Sports, Lawn Doctor, and College HUNKS Hauling Junk & Moving. Having coached more than 100 franchise owners through various stages of business growth, he intends to prioritize the development of streamlined systems for new partners. His mandate focuses on reducing operational complexity while maintaining the brand's low-overhead structure.

JunkStart, founded in 2022, differentiates itself from traditional removal services by utilizing onboard scale technology to provide transparent pricing. McCarty noted that the appointment is intended to match the company’s recent momentum with a more robust infrastructure. By focusing on both residential and commercial revenue streams, the brand aims to leverage Cross's expertise to support owners without sacrificing individual business performance.