The product addresses a growing demand among brands seeking to align their packaging with eco-responsible, organic, or artisanal positioning. By offering a robust surface for printing, Cascades enables manufacturers to maintain mechanical performance and processing efficiency without sacrificing visual impact. The material holds FSC Mix or 100% recycled certification, carries a How2Recycle pre-qualification, and complies with BRCGS food safety standards.

Company leadership views the launch as a strategic expansion of their premium portfolio. Hugues Simon, President and CEO, noted that eco-friendly packaging has become a primary driver for consumer purchasing decisions. Jean-David Tardif, Executive Vice-President of the packaging sector, added that the board serves as a tool for clients to differentiate themselves in the competitive North American market. Industry recognition has already followed the product, which secured The Shelby Report’s Sustainability in the Food Industry Award and earned finalist spots in the Retail Council of Canada’s sustainability competitions.