This fall cycle marks a significant expansion for the initiative, which doubled its offerings to 20 total grants throughout 2026. With this latest $100,000 infusion, Massage Envy’s total contribution to the program has reached $550,000. The funds are designed to help institutions acquire essential educational tools and resources to improve student graduation rates and career readiness.

Todd Schrader, CEO of Massage Envy Franchising, emphasized that the increased funding allows the organization to support a wider range of schools during a critical period for the workforce. Rick Greely, National President of the AMTA, noted that the grants serve as a vital resource for schools aiming to maintain high professional standards. Interested institutions must submit their applications through the AMTA website before the October 31 deadline. While Massage Envy provides the financial backing, the company holds no administrative role in the selection process and maintains no affiliation with the recipient schools.