Fans attending games at Nissan Stadium will see the La Pulga brand integrated across the venue through branded fan activations and specialty cocktails, including the "La Pulga Titan-Rita" and "La Pulga Blue Paloma Storm." The partnership is set to transition with the team as they eventually move to their upcoming new stadium facility.

To mark the transition, the spirits company has released a limited-edition "Farewell Season" bottle. The vessel features the official Farewell Season logo and a signature keepsake medallion, containing the brand's tequila blanco. According to La Pulga co-founder Stephen Slaughter, the collaboration aims to tap into the community spirit surrounding the venue's history. The commemorative bottles are currently available at select Tennessee retailers and bars, with a limited online supply accessible through the company's website for eligible markets.