The hotel draws its narrative identity from the historical connection between Vietnam and Japan, specifically the 17th-century union of Princess Ngoc Hoa and merchant Sotaro Araki. This heritage is woven into the property's architecture and interior design, which balances Art Nouveau aesthetics with contemporary comfort. By positioning itself as a cultural touchstone rather than a mere transit point, the hotel emphasizes a deep connection to the surrounding UNESCO World Heritage site.

Beyond its thematic design, the property serves as a lifestyle destination through its diverse dining and social venues. Guests frequent The Deck, the city's highest rooftop bar, for panoramic views of the Thu Bon River, while the Wakaku Restaurant highlights the site's Japanese cultural lineage. The hotel also functions as a hub for local events, hosting weddings and private gatherings across spaces that range from the elegant ballroom to the river-facing pool lounge, solidifying its role in Central Vietnam’s luxury tourism sector.