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Slate Adds Monster Jam Aesthetics to Its Affordable Electric Trucks

For $24,950, the Slate truck claims the title of America’s most affordable vehicle, but a new partnership with Monster Jam brings high-octane flair to the platform. Owners can now customize their trucks with Grave Digger or Monster Jam-themed starter packs, transforming the minimalist vehicles into rolling tributes to stadium motorsport.

Slate Adds Monster Jam Aesthetics to Its Affordable Electric Trucks
Photo: Bio & News

The collaboration introduces two distinct aesthetic kits: the purple-and-green Grave Digger package and the black-and-yellow Monster Jam set. Each bundle includes a full vehicle wrap, matching wheel covers, a branded grille logo, and exterior decals. According to Ben Whitla, Slate’s head of brand and marketing, the partnership leverages the contrast between the small-scale consumer trucks and the massive, arena-dominating machines.

Beyond the primary wraps, owners can opt for individual accessories, including a five-piece set of Slatelets and custom key fob caps. Jeff Bialosky, senior vice president at Feld Entertainment, described the move as a way to extend the adrenaline of the motorsport brand beyond the stadium and onto everyday roads. Slate, founded in 2022 with a focus on simplified manufacturing in Warsaw, Indiana, expects to begin deliveries in the fourth quarter of 2026. Preorders remain open for a $300 deposit, with the accessory marketplace set to launch alongside the vehicle rollout.

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