The campaign highlights over 100 curated dining destinations, ranging from casual eateries to premium fusion spots. During the launch ceremony, chefs from local institutions like Bella Napoli, Eli Falafel, and Akanee Thai showcased signature plates while navigating the Qingpu district’s historic waterfront. This initiative aligns with upcoming high-profile events, including the China International Import Expo and the HADO World Cup 2026.

Authorities also debuted the Shanghai Global Food Landmark Guide, designating seven specific locations as premier culinary hubs. Xintiandi and EKA Tianwu earned recognition as neighborhood landmarks, while major shopping centers including the Bund Finance Center and Global Harbor were flagged as mall-based destinations. Autumn programming remains packed: the Shanghai Museum will host an Americas-themed night market from October 1 to 7, while the Xujiahui commercial area launches a sequence of festivals celebrating noodles, burgers, and desserts through early November.