The organization’s Moral Focus program centers on a rotating curriculum of virtues, including integrity, compassion, and self-control. By dedicating three days a week to these lessons, teachers embed ethical instruction into standard academic subjects. Morgan Faasse, the program’s team lead, explains that the curriculum is intentionally mapped to the school calendar. For instance, self-control is emphasized in December, a period when classroom routines often shift, providing students with a timely opportunity to manage their emotions.

The impact of this approach appears to resonate with families. In a recent internal survey, 80% of parents reported that the program positively influenced their children. For parents like Kimberly Martin, the value lies in the consistent reinforcement of these values, which students like Elijah eventually translate into their interactions at home. During the 2025-26 academic year, the program’s reach was highlighted by a student contest where participants expressed their understanding of these virtues through poetry and art. From Grand Rapids to Flint, students explored complex themes such as integrity, which one seventh-grader defined as doing the right thing even without witnesses or the comfort of being understood.