The event recognizes excellence across sectors including real estate, banking, technology, and hospitality. Winners were selected through a rigorous process involving internal research by Global Brands Magazine and independent evaluations of market performance, innovation, and customer experience. CEO Jay Reddy noted that the awards serve as an international benchmark, highlighting firms that balance commercial success with a commitment to their consumer base.

Beyond the awards, the program features a focus on artificial intelligence in brand building. Keynote speakers Mervyn D'Couto of HeyBobo and Rachel Meuleman of The Bizz Advisors will discuss the intersection of AI-driven technology and human-centric marketing. The ceremony is supported by three partners: HeyBobo, geospatial platform Dyaan, and architecture firm Zaga Urban. The event begins at 15:30 GST and remains an invitation-only gathering.