The "Winning Visibility in the Age of AI Search" session explored how organizations can maintain relevance as Generative Engine Optimization (GEO) replaces traditional search behaviors. Harriet Meyer, founder of AI for Media, noted that while newsrooms increasingly rely on AI for research, human-centric storytelling and credible primary sources remain the primary drivers of journalist trust. This sentiment suggests that the value of verified data is rising, not diminishing, in an automated information ecosystem.

Jonny Bentwood, Chief Data & Analytics Officer at Golin Ketchum, emphasized the need for brands to move beyond surface-level metrics. He advocated for a nuanced approach to measuring brand influence within Large Language Models, treating AI search footprints as a core component of modern media analysis. PR Newswire, which recently won the 2026 MarTech Breakthrough Award for its AEO platform, continues to leverage its Amplify tool to help clients structure content for better discoverability. By focusing on answer-rich, data-backed narratives, companies are positioning themselves as essential inputs for AI platforms, ensuring their brand stories appear where audiences are increasingly looking for answers.