The recognition, issued by Great Place To Work and Fortune, stems from a rigorous analysis of over 10,000 employee survey responses within the advertising and marketing sector. Manal Thomas, Head of People at Rokt, attributes the success to a workforce that prioritizes ownership and high-impact contributions. The selection process evaluates companies based on the consistency of the employee experience across all job roles and demographics.

Beyond this industry-specific acknowledgment, Rokt also appeared on the 2026 Fortune Best Workplaces in New York list, where it ranked 24th in the small and medium category. The company, which specializes in ecommerce technology and transaction-moment relevance, has maintained a consistent presence on the New York list since 2022. According to Michael C. Bush, CEO of Great Place To Work, these rankings highlight how prioritizing employee satisfaction serves as a fundamental driver of broader financial performance and organizational confidence.