The festivities kick off with a public switch-on ceremony featuring fireworks and live performances on November 21. This year’s celebration holds additional weight as the property marks its 150th anniversary. General Manager Alfredo Anguiano noted that the event remains a cornerstone for community connection, blending long-standing traditions with new attractions. Returning favorites include nightly snowfall, visits with Santa and Mrs. Claus, and the signature lobby Gingerbread House.

New additions to the lineup include a partnership with Build-A-Bear Workshop for pop-up events and the opening of a permanent gift shop dedicated to holiday merchandise. Guests staying at the hotel receive exclusive perks, such as in-room Christmas trees and private story time sessions with Santa’s elves. Nicholas Adcock, President and CEO of the Greater Riverside Chambers of Commerce, emphasized that the festival serves as a vital economic and social anchor for the city. Visitors can find booking details and event schedules at MissionInn.com.