The limited-edition boot serves as a style statement, blending Superga’s century-old design DNA with the unconventional approach to winemaking that defines the Pasqua family business. By introducing high-fashion aesthetics to the traditional countryside workwear, the companies aim to celebrate the Italian lifestyle through a cosmopolitan lens. The footwear features a customized dual-logo design, intended to bridge the gap between rural practicality and contemporary luxury.

Riccardo Pasqua, CEO of the winery, noted that the collaboration transforms a mundane tool of vineyard labor into an object of style. Lorenzo Boglione, CEO of the BasicNet Group, which owns Superga, added that the partnership highlights a shared commitment to authentic roots while embracing modern experimentation. The boot is currently debuting via an exclusive release reserved for press and VIPs, signaling a long-term interest in cross-industry branding.