The platform, co-founded by former Meta executives Kirthiga Reddy and Saurabh Doshi, functions as an agentic engine designed to help Fortune 1000 companies navigate the nuances of LLMs like ChatGPT, Gemini, and Perplexity. Unlike traditional SEO tools that focus primarily on measurement, OptimizeGEO uses autonomous agents to implement technical updates, content adjustments, and media strategies directly aligned with conversion metrics. This approach has already yielded results for early adopters; for instance, the AI commerce firm Glance reported a 2.5X increase in AI visibility and a 6.6X boost in share of voice within the shopping category between April and July 2026.

Kassan, the founder of 3C Ventures, joins a high-profile investor group that includes leadership figures from OpenAI, Google, and Amazon Ads. His role will focus on accelerating the company's global go-to-market strategy and refining the development of the GEO category. With more than half of ChatGPT users now interacting with the platform in languages other than English, the multilingual capabilities of OptimizeGEO are central to its expansion strategy, positioning the firm to capture the transition from legacy search bars to AI-driven recommendation loops.