The "Summer of Yogurtland" initiative centered on the franchise's first travel industry partnership with Princess Cruises. By connecting a daily dessert experience with the allure of luxury vacations, Bolt PR executed a multi-phased media and influencer strategy that drove a 102% increase in website pageviews. The team secured more than 25 earned media placements across national, regional, and broadcast channels, effectively shifting public perception of the brand.

Samantha Sands, director at Bolt PR, described the recognition as evidence of the agency’s commitment to pushing boundaries in the franchise and food and beverage sectors. The campaign’s success relied on creating experiential moments designed to boost both digital engagement and physical foot traffic. PR Daily’s annual competition evaluates organizations based on their influence on the future of communications and marketing, placing the agency among a select group of industry leaders competing for the final win this winter.