Located at 4533 E Thomas Rd, the new $5 million facility aims to provide high-end training options, including a dedicated performance turf, Olympic squat racks, and a HIITZone studio. Once operational, the club will offer 24-hour access five days a week, alongside recovery amenities like dry saunas and HydroMassage. The expansion is expected to generate over 70 local jobs ranging from personal training to club management.

Prospective members can secure the discounted rates exclusively online on October 3. Beyond the pricing incentives, the first 500 sign-ups will receive branded apparel and discounts on training services. To celebrate the launch, the company is hosting an in-person event at the site from 9 a.m. to 5 p.m. featuring facility tours and fitness demonstrations. Tony Scrimale, CEO of CR Fitness Holdings, noted that the site represents a strategic push into Arizona, following the brand’s significant footprint in the Dallas-Fort Worth market.