Artistic directors Playboi Carti and Hiroshi Fujiwara are spearheading the festival’s creative vision, bridging generations of streetwear and design. Carti’s 00pium collective will anchor the weekend’s musical programming, featuring performances by Ken Carson, Destroy Lonely, and others at the Crypto.com Arena. Meanwhile, Fujiwara is set to debut exclusive collaborations with brands ranging from Disney and Pokémon to BRABUS and Ray-Ban.

The event expands its scope by integrating ThriftCon’s 100,000-square-foot vintage marketplace and the Family Style Food Festival, which pairs prominent chefs with streetwear labels for collaborative menus. Beyond retail and performance, the ComplexCon(versations) stage will host live debates on sneaker culture, music trends, and streaming, featuring industry figures such as Cody Rhodes, Rich Paul, Shannon Sharpe, and Kai Cenat. Since its 2016 inception, the festival has functioned as a real-time barometer for youth culture, and this milestone edition aims to solidify its position as a primary intersection for commerce, art, and innovation.