The September performance was bolstered by a 26.6% increase in the daily selling rate, aided by one additional selling day compared to 2025. Strong demand for specific models drove the growth, with the CX-50 and CX-90 MHEV reaching their highest-ever September sales volumes. Certified Pre-Owned vehicle sales also saw a lift, rising 3.7% to reach 6,194 units.

Regional results presented a varied picture for the manufacturer. While Mazda Motor de Mexico saw a 15% jump in monthly volume, Mazda Canada reported a 19.3% decline compared to September of the previous year. Despite the monthly gains, the company's total year-to-date sales in North America stand at 310,268 vehicles, a 2.9% contraction from the same nine-month period in 2025.