The new storefront showcases the brand’s signature collections, including the Never Better, Hot Shot, and Field Tripper lines. Designed with an airy, modern aesthetic, the interior features engineered white oak flooring and a neutral color palette of warm whites and soft pinks. Shoppers will find five dressing rooms equipped with adjustable lighting and backlit mirrors, alongside a common area designed for a communal retail experience.

Located at 73545 El Paseo, the boutique offers a comprehensive range of high-performance gear, from leggings and sports bras to versatile lifestyle pieces. The store operates Monday through Saturday from 10 a.m. to 8 p.m., and Sundays from 11 a.m. to 6 p.m. To mark the launch, the company is running a promotional giveaway offering a $500 gift card for use at the new location.