The initiative highlights three menu staples: the Electric Mermaid Bowl, the Dragonberry Bowl, and the Pink Pitaya smoothie. By promoting these antioxidant-rich items, the company intends to merge its focus on nutrient-dense wellness with a broader mission of public health advocacy. Customers can contribute directly through in-shop donations, online orders, or the brand's specific fundraising portal.

On October 25, the effort shifts into a high-impact phase, with the franchise pledging a $2 donation for every pitaya bowl sold at its more than 400 locations. Tim Hackbardt, chief marketing officer at Playa Bowls, noted that the campaign serves as a natural extension of the brand's commitment to convenient, healthy living, providing a tangible way for the community to support the foundation’s scientific research. Founded in 1993, the Breast Cancer Research Foundation currently stands as the world's largest private funder of research into the disease, supporting advancements across prevention, detection, and survivorship.