Emmaneel will oversee the planning, staffing, and delivery of projects across international markets, working in tandem with Jen Shankman, who manages the division’s growth and strategic relationships. Both report directly to Global Chief Marketing, Strategy & Brand Experiences Officer Carley Faircloth-Kilmurray. Her appointment of Emmaneel reflects a push to marry structural efficiency with the specific creative requirements of high-profile global clients.

Prior to this role, Emmaneel led the innovation practice and Chicago office at Invision, where he also directed the firm’s Gaming & Entertainment sector. His professional background includes leadership tenures at Jack Morton Worldwide and Kenwood Experiences, with a portfolio featuring brands such as Samsung, Google, Intel, and NVIDIA. At Spiro, he aims to integrate the agency's diverse expertise across regions to better support large-scale client activations.