The new beverage contains 47 grams of protein, five grams of fiber, and contains no added sugar. Blended with strawberries and bananas, the drink is available starting October 7 at select locations nationwide. Customers purchasing the smoothie receive the rhinestone-covered cup as a complimentary gift while supplies last.

Lori Primavera, Vice President of RD & Product Marketing at Smoothie King, stated that the initiative aims to make nutritional choices more expressive and fun. This product release follows the brand’s recent expansion into the GLP-1 support space and its ongoing strategy to align menu offerings with evolving consumer wellness habits. The Dallas-based chain, founded in 1973, continues to leverage its 1,200-unit footprint to test niche lifestyle trends alongside its standard health-focused catalog.