The award celebrates the group’s ability to balance its established identity with shifting consumer demands across its three core labels: Ipekyol, Twist, and Machka. Jay Reddy, CEO of Global Brands Magazine, noted that the company’s distinctive market position and consistent approach to retail were decisive factors in the selection. For Uğur Ayaydın, CEO of Ipekyol Group, the accolade marks a milestone in the company’s transition to the global stage.

Founded in 1986, the group now manages a network of over 300 stores and operates Türkiye’s first integrated ready-to-wear manufacturing facility in Edirne. Recent growth has been bolstered by a long-standing partnership with Italy’s Miroglio Group, established in 2008, and the 2026 acquisition of Trussardi’s operations in Türkiye. Beyond retail expansion, the company has prioritized sustainability, recently releasing its third report detailing progress in responsible production and workforce empowerment.