The collaboration focuses on modernizing how wealth enterprises handle their revenue lifecycles. Larry Roth, founder of Ascentix, noted that private equity sponsors are pushing portfolio companies beyond conventional methods like simple asset accumulation or staff reductions. Instead, the partnership utilizes the PureRevenue platform to identify overlooked earning opportunities and improve billing accuracy.

The initiative targets three core operational areas: fee calculation, advisor compensation, and practice management. By consolidating these processes, firms can reduce billing errors, align advisor incentives with firm-wide strategy, and gain deeper insights into client profitability. Pete Hess, president of PureFacts, described organic growth as the industry's defining challenge, noting that the partnership aims to turn fragmented revenue data into a centralized, strategic advantage for RIAs and wealthtech platforms.