This collaboration follows a successful initial test during the 2026 pre-season tour. Beyond matchday logistics, the partnership focuses on digital storytelling and interactive fan experiences, including physical car displays at the stadium. For GAC, the alliance serves as a key pillar of its 'One GAC 2.0' strategy, designed to tailor its international growth through localized engagement.

As the company targets European drivers, the agreement supports the introduction of its electric fleet, specifically the AION V SUV and the AION UT compact hatchback. By shifting away from traditional automotive advertising, GAC expects the Chelsea brand to help establish a stronger foothold in a competitive regional market. The collaboration highlights a broader trend of major Chinese manufacturers utilizing elite sports partnerships to gain immediate visibility among European consumers.