The sale encompasses a wide range of high-value items, including engagement rings, wedding bands, necklaces, and bracelets. CEO Mo Jooma noted that every piece in the showroom containing natural diamonds is included in the promotion, which offers savings of up to 30%. This event marks a transition for the brand as it moves toward a refreshed showroom aesthetic and a revamped website presence.

To manage the logistics of the event, Icebox enlisted SB360 Capital Partners, a firm known for handling complex retail asset monetization. Leonard R. Polivy, executive vice president at SB360, stated that the collaboration aims to provide a premium experience for clients seeking distinctive jewelry. The sale is strictly an in-store event at the 3255 Peachtree Road location, where the brand has operated since its evolution from a family business into a destination for entertainers and athletes.