Simard’s career trajectory spans 32 years, evolving from a press operator to a versatile expert in machine installation, ink technology, and color management. This hands-on background provides him with a unique perspective on the bottlenecks common to both narrow and wide web operations. At Anderson & Vreeland, he will shift his focus toward equipment optimization and process troubleshooting, acting as a technical liaison for regional converters.

Martin Schofield, Sales Director for the company, noted that the move is designed to pair industry-leading hardware with localized, intensive support. Simard views the role as an opportunity to move beyond transactional sales, aiming to establish himself as a primary resource for prepress and plate room technology in the Quebec market. His mandate includes assisting clients with mechanical troubleshooting and application recommendations to drive efficiency and profitability.