The facility features the brand’s 3.0 club design, incorporating specialized zones for HIIT training, hot yoga, and Olympic lifting. Beyond standard strength and cardio equipment, the center includes a recovery suite with HydroMassage and sauna access. Operations will run 24 hours a day, five days a week, to accommodate varying member schedules.

Tony Scrimale, CEO of CR Fitness Holdings, noted that the expansion targets Atlanta’s active demographic by providing a scalable space for all fitness levels. The company currently manages 23 gyms across Georgia, North Carolina, and Tennessee, with plans to grow that footprint to nearly 25 locations by the end of 2026. Public access begins October 15, following a series of community preview events and a formal ribbon-cutting ceremony scheduled for October 13.