The new site features the company's 3.0 club design, incorporating specialized zones like the HIITZone for interval training, a cycle studio, and an Abs & Glutes room. Beyond standard weight and cardio equipment, the center emphasizes recovery through infrared saunas, steam rooms, and contrast therapy options. The project is set to generate over 70 local jobs ranging from personal training to club management.

Tony Scrimale, CEO of CR Fitness Holdings, noted that the facility aims to blend top-tier programming with premium amenities to serve the local community. The club will hold a ribbon-cutting event on October 13, followed by a public grand opening celebration on October 17. Looking ahead, the operator plans to add five more locations in the region—including sites in McKinney North and Burleson—to reach a total of 20 gyms in the Dallas-Fort Worth market.