Hyosung TNC positioned itself as the main sponsor of the event, held at Wangsan Marina, to bridge the gap between sustainable textile production and high-intensity sportswear. By outfitting SM Entertainment artists and everyday runners in the same recycled-polyester apparel, the company aimed to demonstrate that eco-conscious manufacturing does not necessitate a sacrifice in athletic functionality.

Beyond the race course, Hyosung TNC managed an interactive booth where attendees traced the lifecycle of recycled PET bottles back to the fiber level. The company solicited direct input from visitors regarding desired features for future performance wear, creating a feedback loop intended to guide their next wave of material development. This consumer engagement follows a pre-event testing phase involving local running influencers and company employees, ensuring the gear was vetted by the community before hitting the track.