The event, running from 11 a.m. to 8 p.m. at 204 E 4th St., aims to place the battery brand directly into the center of the race weekend atmosphere. Todd Midura, VP of Duracell North America Marketing, noted that the company intends to integrate with the audience where they are already engaged rather than observing from the sidelines. The partnership with Amazon emphasizes convenience, allowing fans to transition from event participation to ordering supplies for home delivery.

Visitors can expect a variety of race-inspired attractions, including a simulated battery bull, a digital graffiti wall, and a high-speed wind-effect photo booth. Williams F1 Team driver Alex Albon is scheduled to make a special appearance at the venue to engage with attendees.

The festivities expand on Thursday, October 22, with the "Grand PrixView," a ticketed event providing early access to the race experience before the main crowds descend upon the Circuit of the Americas. While standalone tickets for the Thursday session are priced at $20, access is complimentary for those holding 3-Day Ticket or Hospitality passes. Duracell will continue its presence on-site at the Circuit of the Americas from October 23 through October 25, offering additional giveaways and interactive challenges for race-day crowds.