The campaign highlights a critical medical reality: a woman’s vulnerability to blood clots fluctuates significantly throughout her life. During pregnancy and the postpartum period, the risk of developing a clot is roughly five times higher than at other times. Beyond reproductive health, hormonal medications, surgical interventions, and periods of limited mobility further complicate this profile. Experts urge women to proactively discuss these personal risk factors with healthcare providers to ensure early detection and prevention.

James Douketis, M.D., chair of the campaign, stresses that awareness is a continuous necessity rather than a single-day event. Because up to 60% of venous thromboembolism cases occur during or shortly after hospitalization, the organization is pushing for standardized risk assessments for every patient. By recognizing warning signs early, patients and caregivers can intervene before a condition escalates, potentially saving countless lives through informed, timely medical action.