Medium roasts currently dominate the U.S. market, accounting for 58% of coffee consumption. Lavazza’s Super Crema, which holds the top spot for roasted coffee on Amazon, combines Arabica and Robusta beans to produce a distinct hazelnut profile. The Freshpack format allows this blend to be used across the entire Flavia machine lineup, including the compact AROMA Brewer, which earned the 2025 GOOD DESIGN Retail Fitting Award.

"Today's workforce expects more from its coffee, and that means both greater choice and higher quality," said Daniele Foti, Vice President of Marketing at Lavazza North America. Flavia’s proprietary pack-to-cup technology ensures that the brewing process avoids cross-contamination between ingredients, effectively replicating a personal pour-over experience for every cup. This launch expands Flavia’s existing menu of over 30 beverages, which already includes flavor-forward options like vanilla and caramel alongside other recent additions such as Lavazza Tiramisù.

Interested customers can purchase the new Super Crema format in 19-count boxes for $15.30 through the official Flavia website or in 76-count bulk packs via Amazon.