Founded in 2017 by Georgia natives Blair and Laura Lott, the brand distinguishes itself by donating 50% of its profits to animal rescue organizations. To date, the company has contributed more than $150,000 to over 200 partner groups across the United States. The move into the AVP banner stores aligns with the founders' strategy of reaching consumers in environments where they already purchase pet supplies.

The current portfolio arriving in the region includes a 2024 Chardonnay and a 2023 Cabernet Sauvignon, with the latter produced from vines over 25 years old. Winemaker Susy Vasquez oversees the production at the Lodi facility, focusing on sustainable, food-friendly profiles. Beyond retail shelves, Blair Lott indicated that the company is simultaneously working to increase its presence in regional bars, restaurants, and hotels to further support local animal rescue efforts.