With over 25 years of experience, Maldonado has navigated complex reputation challenges across sectors ranging from pharmaceuticals and energy to financial services. Beyond her leadership at Eje Comunicación, she maintains a significant presence in the industry through her role on the Executive Committee of the Public Relations Global Network and her work with the Mexican Association of Communicators. Her academic background includes doctoral studies in communications and strategic marketing, supporting her work with multinational corporations and private sector executives.

James F. Haggerty, president of the network and CEO of PRCG Haggerty LLC, noted that her deep regional insights were a primary driver for the partnership. For Maldonado, the move offers a bridge to a global cohort of senior advisors. The addition of a Mexico City base strengthens the network's current footprint, which spans 18 cities across 14 countries, including key hubs like London, Singapore, and New York.