The product features a blend of 10 active ingredients, including valerian root, L-theanine, and KSM-66 Ashwagandha. By omitting melatonin, the formula aims to support emotional balance without causing lethargy, allowing for consistent daily use. Dr. Israel Swann, a consultant for the company, notes that the chew functions by addressing the gut-brain axis and neurotransmitter support, rather than merely masking symptoms of stress.

PetLabCo. recommends a specific protocol for anticipated stressors, such as boarding or fireworks, which involves doubling the standard dosage starting seven days before an event and continuing for two days afterward. CEO Chris Masanto stated that the development was driven by the need for a solution that integrates into existing wellness routines. The chews are currently available through the company's website, with pricing tiers set between $38.60 and $43.93 depending on the dog's size.