The virtual training, titled Strategic Social Media for Nonprofit Growth and Engagement, runs from 9 a.m. to noon and serves professionals across Ventura and Santa Barbara Counties. Supported by the Santa Barbara Foundation, the curriculum covers platform selection, content calendars, and the integration of analytics to aid goals such as donor cultivation and volunteer recruitment.

Carnett, a Cal Lutheran alumna with over two decades of industry experience, emphasizes that consistent posting alone is insufficient for modern nonprofits. Her approach focuses on creating meaningful content and utilizing data-driven strategies to bridge the gap between digital activity and tangible fundraising results. Participants will also examine the balance between organic reach and paid advertising within the context of current platform trends.