The collaboration integrates Parloa’s agentic AI platform with TELUS Digital’s global service infrastructure, aiming to automate routine tasks like authentication, payments, and bookings. By offloading these high-volume, repetitive processes to AI, the companies intend to reserve human staff for complex issues requiring empathy or nuanced judgment. This shift addresses a critical inefficiency in current contact center operations, where many automated systems fail to reach resolution, forcing customers into repetitive cycles.

Parloa’s technology, which holds SAP’s endorsed app premium certification, is built to meet stringent security standards including GDPR, ISO 27001, and SOC 2. TELUS Digital will serve as the primary implementation partner, providing the integration, change management, and managed services necessary to scale these tools within large-scale enterprise environments. This partnership expands TELUS Digital’s existing AI portfolio—which includes its proprietary Fuel iX suite—to better support clients across sectors like banking, healthcare, and retail as they transition toward autonomous customer experience models.