The seasonal collection includes three distinct designs: a chocolate-iced Mummy Donut finished with white icing wraps, an eyeball-themed shell donut, and a Jack-o'-Bullseye Donut topped with orange icing and autumn sprinkles. These items will be available as individual purchases or in half-dozen and full-dozen assortments through November 1.

Chief Marketing Officer Bill Leibengood noted that the intent behind the seasonal pivot is to provide shareable options for neighborhood events and classroom celebrations. Beyond the physical products, the brand is incentivizing digital orders by offering a five-dollar discount on purchases of 25 dollars or more between October 26 and November 1 when customers use the promo code JustTreat5 via the Shipley app or website.