The collaboration targets a combined reach of 67.5 million individuals, identified through StatSocial’s analysis of public social engagement. By integrating these social signals into IQM’s programmatic platform, advertisers can now layer behavioral data—such as which commentators or local organizers a voter follows—directly onto their existing voter files. This approach seeks to capture the 16.1 million voters who show signs of political engagement but remain outside the reach of conventional news outlets or traditional party databases.

These segments categorize voters based on their specific digital consumption habits, ranging from independent and democratic-socialist movements to right-leaning cultural influencers. According to IQM CEO Kris Qiu, this integration addresses a persistent blind spot in media planning by allowing campaigns to reach voters through the specific voices that shape their perspectives. The data is available immediately for campaigns to deploy across omnichannel strategies, offering a way to pivot messaging as local and national issues evolve in the final weeks before the vote.