Holloway brings 11 years of experience from Emperor, where he previously served as Chief Creative Officer, to his new role at IDX. At his new firm, he will oversee content, film, digital, and brand offerings, with a specific focus on simplifying complex corporate narratives for global clients. This appointment is part of a broader executive expansion at IDX, following the recent hires of Clare Donald as Chief Production Officer and Danny Russell as Chief Customer Officer.

Worldwide CEO Crispin Beale described the hire as a move to prioritize creativity at the start of strategic conversations rather than at the end of a project. The agency, which currently serves over 1,600 clients, is leveraging this leadership shift to support its international expansion and meet rising demand for integrated performance marketing and stakeholder engagement services.