The newly acquired sites are located in Chicago, Cicero, Elgin, and Matteson. CEO Geoff Karas noted that the company has spent years preparing for this entry, viewing the local customer loyalty built by Sparkle Express as a foundation for implementing El’s signature membership-driven model. The transition will involve upgrading these facilities to match the brand’s focus on high-speed service, premium wash quality, and complimentary amenities.

This expansion follows a period of rapid growth for the company, which now operates 110 locations and serves nearly 600,000 members across the Southeast, Mid-Atlantic, and Midwest. Beyond the immediate integration of the Sparkle sites, El Car Wash has already secured development entitlements in suburbs including Lyons, Lake in the Hills, and Downers Grove. The company’s broader Midwest strategy also includes a growing presence in Metro Detroit, where it currently operates eight sites with ten additional locations planned for the coming year.