The new site features six private virtual reality rooms, two dedicated party spaces, and a full bar, catering to both casual social groups and corporate events. Participants use headsets, motion sensors, and haptic vests to navigate 12 exclusive, full-body experiences, including titles like Squid Game Virtuals and the newly released Deadwood Origins. Guests receive personalized highlight videos of their sessions, a feature designed to encourage social sharing after the experience concludes.

Founder and CEO Steve Zhao described the entry into the New York market as a defining moment for the company’s trajectory. Co-owner Carolyne Chan of JLG Ventures, the local partner managing the site, noted that the firm intends to open additional locations across the city. The company currently draws over 150,000 monthly guests globally and has surpassed 6 million tickets sold since its inception. Early registrants booking before October 22 are eligible for a 20% discount on entry fees.