The brand's signature Jack-O'-Lantern large pepperoni pizza returns to menus this month, starting at $16.48 for dine-in, carryout, or delivery. To accommodate larger groups, the company is offering a Double Up XL deal, providing two extra-large, one-topping pizzas for $29.99. Digital shoppers also receive a $10 bonus on every $50 gift card purchase made throughout October.

Beyond these promotions, the chain is refreshing its weekday lunch buffet, which runs until 2 p.m. at participating locations. The rotating selection features specialty pies such as the Bacon Cheeseburger, Hawaiian BBQ, and Spinach Alfredo Tomato. Chief Marketing Officer Genaro Perez noted that the strategy focuses on the chain's fresh, daily-prepared dough to maintain quality across its 115 locations in the U.S. and Mexico. Customers can request specific pizzas from the kitchen if their preferred flavor is not currently on the buffet line.