The sweepstakes centers on the company’s OPTIMUS™ Crew platform, with the top prize being a 60-inch rear-discharge ride-on ZTR valued at $28,999. Second and third-place prizes include a 30-inch ZTR walk-behind mower and a 22-inch bagging mower, respectively. To qualify, attendees must register via tablets at booth #3182 and remain present for the 3:00 p.m. ET drawing on Thursday.

Beyond the giveaway, the company is using the four-day event to demonstrate its transition toward fully electric commercial operations. The exhibition features the debut of the OPTIMUS™ UTV lineup, alongside autonomous mowing technology and the Maximus™ tractor series. According to CEO Yin Chen, the display aims to shift industry perceptions by presenting battery power as a comprehensive crew management strategy rather than a singular equipment swap. Attendees can test the new UTVs at the event’s outdoor driving experience throughout the week.