Nagpal arrives from a career spanning leadership roles at Microsoft, Nokia, SAP, and Cvent. His appointment signals a pivot for the Pune-based firm, which currently serves 80% of Fortune 2000 companies. Founder and CEO Sandeep Sugla emphasized the need for a leader who treats artificial intelligence as the fundamental architecture of modern marketing rather than a peripheral tool.

In his new capacity, Nagpal will oversee a broad mandate including brand storytelling, demand generation, and the ongoing refresh of the MarketsandMarkets identity. He brings a specific focus on AI-native operations, a philosophy he detailed in his 2026 book, Prompt or Perish: Marketing in the Era of Synthetic Thinking. By leveraging the company’s KnowledgeStore and its SalesPlay revenue intelligence platform, Nagpal aims to align the firm’s marketing engine with the shifting dynamics of the $25 trillion B2B economy.