The expansion answers a long-standing demand from overlanders, hunters, and tradespeople who require professional-grade cargo management but prefer the SUV platform. According to CEO Bill Banta, the system mirrors the durability standards established for trucks, utilizing high-density polyethylene and stainless steel hardware to protect gear in demanding backcountry conditions or active job sites.

Engineered for vehicle-specific fitment, the system supports a combined payload of 450 lbs—with 300 lbs on the top tray and 150 lbs within the oversized drawer. Installation avoids permanent vehicle modification by utilizing existing factory tie-down points, allowing for a setup process completed in under 30 minutes without drilling. The latest additions to the catalog, specifically the Jeep Wrangler JL/JK and the Toyota FJ Cruiser, join the existing lineup of Bronco and Land Cruiser models to complete a comprehensive rollout of the brand's storage solution.