The all-cash transaction values Perion at approximately $420 million, providing a significant lift for a stock that had struggled with a 9.2% decline year-to-date. The agreement grants Perion a 40-day 'go-shop' window, allowing the company to actively solicit and evaluate competing bids before finalizing the transition to Affle ownership.

For Affle, the acquisition serves as a bridge between its existing mobile and AI-driven performance marketing in emerging markets and Perion’s established presence in North American upper-funnel digital advertising. The deal remains subject to shareholder approval and standard regulatory closing conditions. Once the transaction concludes, Perion will exit public markets entirely.