The company now expects annual sales of $351 million to $354 million, compared with its previous forecast of $360 million to $369 million. Suja also reduced its outlook for adjusted earnings before interest, taxes, depreciation and amortization.

Suja said heavier discounting and a more competitive environment weighed on gross profit margins during the quarter. Lower production volumes, along with higher inbound freight and packaging costs, also put pressure on margins.

Sales rose 3.3% to $76.4 million, including $2 million in shipments previously expected in the fourth quarter. Suja said it spent more to respond to competitors’ promotional activity. Its net loss narrowed to $8.3 million from $14.6 million a year earlier. Through Tuesday’s close, the stock had fallen 44% this year.