Goetz draws a direct parallel between the current state of quantum computing and the early, uncertain days of personal computing and artificial intelligence. He pointed to giants like Apple and Nvidia, which secured dominant market positions by building entire ecosystems around emerging technologies long before they reached mainstream maturity. For Goetz, the window for strategic positioning is already narrowing as national governments in the U.S., U.K., and France ramp up public funding.

Major commercial players, including Novo Nordisk and several global financial institutions, are already moving beyond theoretical interest into active experimentation. Goetz insists that firms do not need to commit billions immediately to remain competitive. Instead, he advocates for a stepwise approach—gradually assembling specialized teams and developing internal expertise to solve specific business applications. By starting now, companies avoid the risk of being left behind when the technology shifts from experimental to foundational.